I am a seasoned San Diego media professional with two decades of experience in video production, motion graphics, animation, visual effects, and creative editing. I collaborate with clients both locally and internationally to deliver high-quality content that drives success and resonates with audiences. From brand anthems and animations to explainer videos and visual effects, my expertise spans a broad spectrum of media production. As a licensed UAS pilot, I also bring a unique aerial perspective to projects. Continue scrolling to see examples of my work and discover how I can help elevate your brand.
BRAND ANTHEM
A brand anthem video is a powerful storytelling tool that captures the essence, values, and mission of a brand through captivating visuals, compelling voiceovers, and emotive music. It aims to create an emotional connection with the audience by showcasing the brand’s products, services, and experiences, and highlighting core values such as innovation, sustainability, and community. The video reinforces brand identity and leaves a lasting impression, inspiring viewers to engage with the brand.
EXPLAINER VIDEO
An explainer video is a concise, engaging tool that simplifies complex ideas and concepts through clear visuals, straightforward narration, and compelling animation. It effectively communicates the brand’s message, product features, or services, making it easier for the audience to understand and retain information. By breaking down information into easily digestible content, explainer videos enhance comprehension, boost engagement, and drive action, making them an essential component of modern marketing strategies.
LOGO ANIMATIC
A logo animatic is a dynamic visual representation that brings a brand’s logo to life through animation. It combines motion graphics, sound, and visual effects to create a memorable and engaging brand identity. By adding movement and flair to the logo, a logo animatic enhances brand recognition, captivates the audience, and conveys professionalism and creativity, making it an essential element for modern brand communication.
PRODUCT SPOTS
Product spots are short, impactful advertisements designed to showcase a product’s features, benefits, and unique selling points. Utilizing engaging visuals, compelling narratives, and strategic messaging, product spots aim to capture the audience’s attention and drive consumer interest and sales. These ads highlight the product’s value and appeal, making them an essential tool for effective marketing and brand promotion.
VISUAL EFFECTS
Visual effects (VFX) are a powerful tool used to create and enhance imagery that cannot be achieved with live-action alone. By integrating computer-generated imagery (CGI), special effects, and compositing techniques, VFX bring imagination to life, creating stunning visuals that captivate audiences. They are essential in modern media production, allowing filmmakers and content creators to craft immersive worlds, dynamic scenes, and seamless realism that elevate storytelling and viewer engagement.
Show Openers
Show openers are a powerful tool used to create and enhance dynamic introductions for YouTube, TV, and event kickoff videos. By integrating motion tracking, realistic elements, and advanced visual effects, show openers bring imagination to life, creating stunning visuals that captivate audiences. They are essential in modern media production, allowing filmmakers and content creators to craft immersive worlds, dynamic scenes, and seamless realism that elevate storytelling and viewer engagement. I specialize in producing high-quality show openers that enhance your brand's visual appeal and recognition.
Lauren Lanker, Director
Luke is a rockstar! I have had the honor of working with him on video projects for several years now, and time and time again, I am BLOWN away by his editing and animation magic. He takes even our rawest of raw footage and creates a professional and high quality finished product. Not to mention, he is super fast and super kind. If I could give him more than 5 stars, I would!
Alli VanKanegan, Lead
Luke is an incredible talent and an absolute pleasure to work with-- we've partnered on several video projects over the last few months, and the ideas he's brought to the table has made each one of them so much better. Since we started working with him, we've put out the highest quality videos we've ever done, hands down. He's great at listening to ideas and goals, clearly communicates timelines, works quickly, and is happy to advise on how to keep things on or under budget. I can't recommend his services enough!
Keely Hardaway, Producer
Working with Luke at Appelquist creative was a fantastic experience. He took such care to understand our mission and creative vision for each project. From filming to final production, he had the skills and insight to achieve exactly what we were hoping for. His design, animation, and editing abilities are truly unmatched. I’d highly recommend Appelquist Creative!